Overview

Created by Sherin S, Modified on Mon, Dec 12, 2022 at 2:14 PM by Sherin S

What is Amagi Planner?  

Amagi Planner is a cloud-based platform that helps organize media planning in the most efficient manner. It offers a toolset that allows media planners to convert schedules into playlists and Electronic Program Guide (EPG). It works in sync with Amagi Playout and automation systems, independent of any third-party integration. 


Every media organization is constantly coming up with new products that ease the overall work for human resources. But what makes Amagi Planner different from the existing media scheduling applications is its speed and accuracy. It simplifies scheduling for various content and ad breaks and validates the digital rights and operator-defined rules. With its easy-to-use web interface, you will notice a remarkable reduction in time, effort, and errors.


You can schedule episodic, non-episodic, long-term, and short-term content for both linear and VOD channels. 



Amagi Planner - Benefits 


Amagi Planner comes with a lot of benefits, including converting playlists and EPGs to Amagi Cloudport with minimal resources. The key benefits are listed below:


  • Provides a scalable and unified experience for seamless scheduling of programs and ad breaks.

  • Minimize efforts and increase efficiency by performing rule-based automation for repetitive tasks.

  • View and analyze the daily progress of assets. This helps to manage the planning activities effectively.

  • Significantly reduce manual errors that are caused by the use of traditional spreadsheets.

  • Provides advanced searching filters to access content in a hierarchical media library easily.


These benefits are discussed with examples in the upcoming sections of this document.



Amagi Planner - Key Features

Amagi Planner comes with features that are extremely useful. Highlighted below are some of the key features.


  • Rights management with alerts: Generate alerts for multiple licenses and rerun frequency rights to avoid violations.

  • Automation of ad breaks for maximized revenue: Automates ad breaks and manages promos, idents, bumpers, stings, and fillers that consume bandwidth for every ad spot.

  • Schedule programs with/without blocks: Performs batch scheduling for manual and pattern-based programs. Helps in short-term and long-term planning with the option of making quick edits before pushing assets to playlists and EPGs.

  • Asset Collection Implementation for easy allocation of content: Categorise and schedule related titles into groups, arrange content in a sequenced and shuffled manner, add automation rules, and pin assets as per Channel IDs, credits, and disclaimers. 


Amagi Planner - Terms 

Here is the list of common terms used in Amagi Planner and their meanings.


No.

Terms

Meaning

1

Ad Load

The total number of advertisements allowed per hour. This depends on the broadcaster/platform, including the region for content distribution. 

2

Ad Pods

An ad pod is a group of ads that are arranged together to be played back-to-back within a single ad break/placement. This is similar to ad breaks in traditional linear TV. Ad pods give publishers the opportunity to maximize revenue from each ad break and give advertisers more control over ad positioning.
3

Ad Slots

Pre-defined advertising time periods are called Ad Slots.

4

Slate

It is an asset that is played when a slot/spot for ad or any content is not dynamically serviced. The asset could be a still image or a looped video.

5

Advertisement

The audio-visual presentation aimed at communicating the benefits of a product or brand.
NOTE: An advertisement is an individual, self-contained Commercial, Sponsorship, Promotional (Promo), Bumper, Interstitials, or similar item.

6

Advert media

Particular media that can be rendered as an advert.

Note: An advert response may reference several versions of advert media. e.g., media can have several assets referenced for respective languages.

7

Asset

An asset that is stored digitally and is uniquely identifiable. The actual content, logo, graphics, images, video, audio, advertisement, or similar items that are stored in the formats that are supported by Amagi.

8

Avails

‘Avails’ is an industry term for business information regarding the availability of assets to be offered. It includes information such as region of availability, times of availability and business terms.

9

Break

The complete segment of one or more advertisements in advance of, interrupting, or following a programme broadcaster. Entity is responsible for compiling and disseminating audio-visual programme content as a TV channel on a linear broadcast stream. 

10

Bumpers

A bumper refers to a piece of video content, usually two to 15 seconds in length, that plays between a pause in a program and its commercial break and vice versa. Contrary to idents, which are usually channel or business specific, bumpers are generally show or programme-specific.

11

Channel Feed

A TV playout streaming of linear/live content that is delivered to various video platforms/service providers and/or distributed for viewing.

12

EPG

Electric Program Guide

13

VOD

Video On Demand





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